Websites are highly visual, and colors are a perfect way to enrich your visitors’ experience and to strategically focus their attention on specific areas on the website page.
Colors also contribute to your brand strength and recognition so need to be used consistently on all business printed material, marketing as well as on the website.
If you don’t have a consistent colors palette you use in your business and you are about to create a website, now is a great time to decide on a color palette.
Using consistent colors range increases brand recognition by 80%
What is a color palette
A color palette is defined as the range of colors used in a visual medium, in a picture, or by an artist. Or, in our case color palette is a range of colors used in the company’s visuals like marketing material, business card, stationery, and the website.
Make color psychology your ally
Color psychology plays a central role when it comes to choosing the right color palette for your business.
Every color invokes different feelings, and it mostly happens just under our line of awareness.
When choosing a color consider –
- Who is your target market?
- How do you want to be perceived by your clients or target market?
- What business values do you want to communicate with your clients?
- What you want your clients to feel when they think or interact with your business?
As you can see, your business values and your target market profile play a central role when it comes to choosing colors for your brand. As such, it’s critical to be crystal clear on your company’s values and culture and your target market (who you talk to and who you want to attract).
How to select a color palette – Step by Step –
Once you are clear on your company’s values and culture and your target market
- Read about color psychology
- Choose one main color that best represents your brand.
- Choose complimentary (or secondary) colors –
- No more than 2 and usually one additional color is enough.
- How to choose – Use the following tools –
- Color wheel or
- Color palette on Pinterest for color palettes ideas.
Go to www.pinterest.com and search for a color palette for your preferred main color.
For example, if I decided that I want blue as my brand’s main color I would search for – ‘color palette blue’. Choose and take screenshots of the color palettes you like.
As you can see, there is more than one option of secondary colors. So, when choosing a secondary color/s, go back to the color psychology and select colors that further support your business values and what you want your target market to feel when they interact with your business.
For example, for primary color ‘blue’, I could choose (among many others) –
Following these 3 steps will ensure colors harmony (meaning, the colors look good together) in your color palette.
Whatever way you choose, make sure to create your own color palette and write down the colors values.
It will come handy when you work on your website.
If you followed the steps, you should now have a color palette that reflects your business philosophy and culture as well as helps you connect with your target market.
It’s important to remember that this is not the only right way to select a color palette and there are many other tools that can help you with this task.
What is your preferred way to choose a color palette? Comment bellow